about chulo

i made chulo because i was tired of putting fake sh*t in my hair. gels, waxes, and pastes that smelled good but left me flaky, dry, and lowkey worried about hair thinning.

i wanted something that looked good and felt good. something that could hold my style without sacrificing my hairline. so i made it myself.

chulo is a whipped, high-shine pomade inspired by how our abuelitos did their hair. made with beef tallow, rosemary, castor oil, and squalane. no fluff. no filler. just clean, simple ingredients that support thicker, stronger hair over time.

armando vital