chulo tallow hair pomade
medium hold, high shine.
inspired by our abuelitos
powered by beef tallow, a traditional mexican staple, chulo moisturizes while providing a soft, flexible hold.
our whipped formula locks in moisture, makes styling easy, and leaves hair with a natural high shine.
no crunch. no flakes. puro flow.
apply to damp hair for added moisture and shine, or to dry hair for control and definition.
why it hits different
✦ powered by beef tallow for deep moisture
✦ flexible hold with a natural high shine
✦ whipped texture that spreads easily and styles fast
✦ made for thick, wavy, dry, and puffy hair
what's in it
grass-fed, grass-finished beef tallow sourced from jalisco, organic castor oil, organic shea butter, rosemary oil, beeswax, lanolin, squalane, and peppermint oil.
no sulfates. no parabens. no silicones. no fillers.
the scent
rosemary & peppermint. think latino barbershop. clean, classic, and lowkey nostalgic.
how to use
warm a small amount between hands. apply to damp or dry hair. style and go.
crafted in small batches in los ángeles.
frequently asked questions
does it work on all hair types?
chulo performs best on thick, wavy, and curly hair. the kind that needs moisture, shine, and control. if your hair is fine or very straight, you can still use it, just apply a tiny amount to avoid weighing it down.
how do i use it?
scoop a small amount, rub between palms, and apply. ideally, use on damp hair for moisture and high shine.
can i use it every day?
claro que sí. chulo is made for daily use. just a small scoop after the shower keeps your hair moisturized and styled.
will this help with thinning hair?
chulo isn’t magic, but yes. our formula is packed with ingredients like rosemary and castor oil that support a healthy scalp and thicker-looking hair over time. consistent use plus a good hair routine is vital.
is it greasy or crunchy?
never crunchy, this isn't your primo's gel. chulo is soft and whipped. use a small amount. too much can feel greasy.
how long does it last?
most people get 4 to 6 weeks of daily use from a single 2 oz aluminum tin.
can women use it too?
absolutely chula. use on a sleek ponytail to tame flyaways or simply work in a small amount to reduce frizz.