sold out, but more is on the way. pre-order now for estimated shipping October 26, 2026.
medium hold, high shine.
powered by beef tallow, a traditional mexican staple, chulo moisturizes while providing a soft, flexible hold.
our whipped formula locks in moisture, makes styling easy, and leaves hair with a natural high shine.
no crunch. no flakes. puro flow.
apply to damp hair for added moisture and shine, or to dry hair for control and definition.
✦ powered by beef tallow for deep moisture
✦ flexible hold with a natural high shine
✦ whipped texture that spreads easily and styles fast
✦ made for thick, wavy, dry, and puffy hair
grass-fed, grass-finished beef tallow sourced from jalisco, organic castor oil, organic shea butter, rosemary oil, beeswax, lanolin, squalane, and peppermint oil.
no sulfates. no parabens. no silicones. no fillers.
rosemary & peppermint. think latino barbershop. clean, classic, and lowkey nostalgic.
warm a small amount between hands. apply to damp or dry hair. style and go.
crafted in small batches in los ángeles.
chulo performs best on thick, wavy, and curly hair. the kind that needs moisture, shine, and control. if your hair is fine or very straight, you can still use it, just apply a tiny amount to avoid weighing it down.
scoop a small amount, rub between palms, and apply. ideally, use on damp hair for moisture and high shine.
claro que sí. chulo is made for daily use. just a small scoop after the shower keeps your hair moisturized and styled.
chulo isn’t magic, but yes. our formula is packed with ingredients like rosemary and castor oil that support a healthy scalp and thicker-looking hair over time. consistent use plus a good hair routine is vital.
never crunchy, this isn't your primo's gel. chulo is soft and whipped. use a small amount. too much can feel greasy.
most people get 4 to 6 weeks of daily use from a single 2 oz aluminum tin.
absolutely chula. use on a sleek ponytail to tame flyaways or simply work in a small amount to reduce frizz.
Overall rating: 4.9 / 5 from 54 reviews.
I think the smell is a lil strong, but honestly I love this product. I used only sauvecito for years, and when I used this product, I immediately knew I was gonna switch. I feel like my hair is less dry, easy to mold through the day, and feels healthier than it did before
Store owner replied: appreciate you. that means a lot, especially coming from a suavecito switch. noted on the scent, we’ll keep dialing it in. glad your hair’s feeling healthier, lawrence.
Easy to apply, great all day hold. Overall, it's an amazing product that delivers on its promises while using quality, nourishing ingredients. I love what I see from this brand. The secret of our abuelitos refined, Chulo hits the mark.
The shine and hold are unequaled. 2 oz is not a lot of product for the price but I have to uncover ways of buying it cheaper. I can't do without.
Store owner replied: gracias karl. really appreciate that. the shine and hold are exactly what we aimed for. a little goes a long way with this formula. we’re also looking into offering a larger size in the future. glad it’s working for you.
As a barber this product is great the matte is perfect for finer texture like mine and a little goes such a long way. And for the regular is amazing for my clients with corse hair and give them such good hydration and shine and really helps their hair. Definitely would recommend this product
Esta es la primera vez que utilizo este producto y me encantó. Valoro mucho que existan alternativas saludables y ecoambientales frente a las pomadas a base de petróleo. Sin duda, se convertirá en un artículo de uso frecuente para mí.
my hair looks better wet honestly and this chulo pomade keeps my hair looking moisturized and healthy. just add a lil bit after i shower and boom hair done ✔️
I finally found something that gives my hair a nice shine and moisture without feeling like I’m using a cheap gel full of chemicals. 5 Stars!
Give me hair a nice shine and hold for a night out. Has quickly become my go to for styling my hair. Easy to work into the hair to lock in the moisture.
Hands down my favorite hair product! I style my hair either natural (curly) or with a slight blow dry, and slick it back. It holds great and long lasting, even until then next day. Most importantly, I love to support small queer Latino businesses 💙 definitely going to be a regular purchase of mine!
yo this chulo stuff actually works i did not expect it to be this good aha its moisturizing and makes my hair feel good all day. i like that the hold is flexible too. no crunch
This product does a great job of taming very thick and coarse hair that lacks moisture. A little goes a long way as well.
I usually don’t use a lot of product in my hair but Chulo has really upped my hair game. What I like most about it is it feels seamless, I am able to get a light to medium hold with the product while adding a soft shine. It feels lightweight so it doesn’t feel like I have a gel or other product in my hair that makes it crunchy. Chulo is a really fantastic hair care product and makes me feel like I’m always having my best hair day
I bought this product not expecting much. Considering I’ve tried almost all sorts of curl creams, leave in conditioners, pomades- what was one more in the mix? I was pleasantly surprised! The perfect consistency that melts with the warmth of your palms for even distribution! I apply it on damp hair and run a wide tooth comb through it. The curls stayed in place all day and did not frizz! I don’t normally shampoo my hair every day for the sake of scalp and hair health. This CHULO last even through a hair wash! And the curls, they air dry w the left over product with nice bouncy curls. I can’t recommend it enough!
I love chulo hair! the pomade makes my hair feel really smooth and easy to style. Good for all types of hair
My favorite pomade! I carry it around with me everywhere, the slim design of the container makes it easy for me to keep it in my pocket at all times! When I apply it to my hair on the go, I don’t have to go find a sink to wash my hands off like other pomades. I just rub it into my palms and I’m good to keep going. I’ll be coming back for sure to get more the moment I’m out.
Chulo is everything I’ve wanted. Simple ingredients. Solid hold. No greasy feeling. It smells great and feels amazing. I will absolutely be purchasing again.
I’m constantly searching for products that agree with my hair’s coarse texture. Chulo gives me the moisture that I need and the styling ability I want. It smells amazing and is easy to apply!
I’m a barber and I rarely come across products like Chulo. A product that will work for scalp/hair care and style as well is hard to find. I’ve been using this on my clients and they love it! It’s whipped smooth, gives a natural shine, and holds without any flakes or buildup. It leaves the hair looking fuller and feeling healthier, whether I’m styling damp or dry. Solid go to in the studio.
I got this for my boyfriend because he was looking for an organic alternative to styling his hair and he is obsessed. It smells amazing and holds his curly hair exactly how he was looking for it to be held. He also is noticing how healthy his scalp and hair feels after using it. This is the perfect product.
Store owner replied: this makes us so happy 😭 we love hearing that he’s obsessed with chulo and loving how his hair feels. thank you so much for giving us a try and for taking the time to share this with us. gracias for the love!! 💙
Dropped suavecito for this, amazing smell and doesn't make your hair solid.
Great product. As someone with thinning hair, this product switch definitely improved my hair health. Easy to style with and it smells amazing
The shine is amazing and the long it can hold without having to apply more product throughout the day. Please bring back the tallow hair paste please!! Amazing product.
Thanks again Armando :)
Best hair product I’ve ever tried !
Love the smell and how it holds my hair with little to no water
Store owner replied: hold is there, scent is hitting. that’s chulo. appreciate you.
Hold moisture pretty good. I dont really care for shine but held shine as well.. My hair is curly so looking forward to Chulo having a product for curly Mexican hair.
Store owner replied: mexican moisture is always the priority. hear you on the shine. curl cream is on our radar, we got you.
Feels and smells amazing; a little bit goes a long way.
Love the scent and the hold it has. If I use too much though it leaves my hair feeling kind of greasy after a long day. Wish it were a smidge less shiny as well
I've now purchased both and loving how my hair looks its even better the next day. The smell is just right and a little goes a long way. Secondly I gave 5 stars because I had a problem with my order and they immediately shipped out a new product. Happy to support this small business for years to come. Thank you Chulo for fixing my issue.
I was put on this brand a few months ago from the owner himself. We had a conversation over hair products and how for certain Latino texture hair, some of the products out in the market aren’t the best. The owner told me this would work for me and it will help lock in moisture, make it easier to style and feel like there’s no product on my hair. Bought my first tin on the spot and have been using it basically every single day since. Love their products and would recommend
Great stuff, keeps my hair down and moisturized. Does not stiffen like suavecito pomade. It is difficult to wash off and I always feel a tad bit of oil in my hair from the beef tallow I suppose, still it's nice because I'll not wear it for two days and I'm still getting some hold/shaping because of its base.
Chulo made my hair feel nourished and smells good and helps with hair growth so that makes it better I recommend so much
doesn't seem to hold very well
Store owner replied: appreciate the honest feedback. chulo pomade is designed to have a flexible, medium hold on purpose, so hair stays touchable and healthy instead of stiff or crunchy. for more hold, try applying a bit more or using it on slightly damp hair. thanks for giving it a try.
It smells great, a little goes a long way!
Great pomade. I'm picky about hair stuff, and this is joining the rotation for its ease of use, utility, smell, and consistency. ¡Gracias Chulo!
Amazing product, nothing else compares this is how hair pomade should be!
Awesome pomade! I absolutely love how easy it is to use, it smells good but not overwhelming. I'm picky with hair products, but I'll definitely be using Chulo for a long time.
Such a good hair product. Definitely made for thick and coarse Latino hair.
I love it, smells good and hold my hair great!
Got Chulo Hair for my boyfriend and he’s obsessed! 😍 The beef tallow makes his hair so soft and healthy-looking. Love itt